It also goes over the purpose of affiliate links, and addresses how the honesty and quality of content is maintained. The Beauty Look BookĬosmetics review blog The Beauty Look Book’s disclosure page includes an affiliate disclosure section that describes the sponsored partnerships and affiliate arrangements that the site owner is involved in. Keep your language simple, and provide a clear explanation of how you’re compensated through affiliate links. Like in this example, you can link to an affiliate disclosure page to provide a more detailed description of your affiliate relationships, in addition to your page-by-page affiliate disclosures. It explains how commissions are earned through affiliate links and lists the affiliate programs the site owner participates in.Īn affiliate disclosure statement is also placed before the affiliate links in the site’s content, as well as in the website footer.
Cookie and KateĬooking blog Cookie and Kate’s affiliate discretion page features their affiliate disclosure. Let’s go over some examples of affiliate disclosures to see how they’re incorporated into different websites. Affiliate Disclosure ExamplesĪffiliate disclosures are found on many websites, as endorsements are a popular way to monetize content. You also need to disclose your relationship with affiliates on your disclaimer page. Affiliate Disclosure RequirementsĪccording to the FTC endorsement guide, you need to have an affiliate disclosure if you’re being compensated - financially or otherwise - by companies to mention or review their products on your site.Īn FTC-compliant affiliate disclosure should “clearly and conspicuously” describe the nature of your relationship with the company you’re posting about, including the fact that you’re being compensated by them. Product reviews or recommendations can influence users’ purchasing decisions, so an affiliate disclosure is essential in establishing transparency with your users, and allowing them to make informed decisions. Having affiliate link disclosures on your site is an FTC requirement and a best business practice. Site owners typically earn commissions when users make purchases through the links. Table of ContentsĪn affiliate disclosure, also known as an affiliate link disclosure or affiliate disclaimer, is a statement on your blog or website that informs users that you are compensated by companies for promoting, reviewing, or recommending their products or services.Īn affiliate disclosure alerts users to the presence of affiliate links, which are URLs that link to another business’s products or services.
Read on to find out what an affiliate disclosure is, FTC requirements for affiliate disclosures, and how to write one. Having this disclosure is required by the US Federal Trade Commission ( FTC).Īn affiliate disclosure lets your readers know that you are being compensated by the companies whose products you mention in your content. If you receive product endorsements on your website, you need an affiliate disclosure. Compliance Quiz Answer a few questions to see if your business is compliant.Documentation & Support Termly troubleshooting & documentation.Legal Dictionary Legal terms defined in simple English.FAQs Frequently asked questions and answers about data privacy and regulations.What is GDPR? Termly’s simple guide to the GDPR.Privacy News Stay up to date on the latest in data privacy news.Articles Informational articles on privacy law compliance & best practices.Templates Legal policy templates and how-to guides.Cookie Consent Manager Obtain consent & manage cookie preferences.Legal Policies Attorney-crafted documents and policies.